Tag: price

What is CPA (Cost Per Action)?

Jul 17, 2024

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by

Ronit Karki

in Advertising, Article

What is CPA (Cost Per Action)?Cost Per Action (CPA) is a performance-based advertising model where advertisers pay for a specific action taken by a user, such as making a purchase, filling out a form, signing up for a newsletter, or downloading an app. CPA is an efficient and measurable way for advertisers to ensure they…
What is CPM (Cost Per Mille)?

Jul 16, 2024

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by

Ronit Karki

in Ad Formats, Advertising

CPM (Cost Per Mille) a widely used advertising model that focuses on the cost of ad impressions, making it ideal for brand awareness campaigns.