Tag: Cost Per Action

  • What is CPA (Cost Per Action)?

    What is CPA (Cost Per Action)?

    What is CPA (Cost Per Action)?Cost Per Action (CPA) is a performance-based advertising model where advertisers pay for a specific action taken by a user, such as making a purchase, filling out a form, signing up for a newsletter, or downloading an app. CPA is an efficient and measurable way for advertisers to ensure they…