Tag: advertisement

  • What is CPA (Cost Per Action)?

    What is CPA (Cost Per Action)?

    What is CPA (Cost Per Action)?Cost Per Action (CPA) is a performance-based advertising model where advertisers pay for a specific action taken by a user, such as making a purchase, filling out a form, signing up for a newsletter, or downloading an app. CPA is an efficient and measurable way for advertisers to ensure they…

  • What is CPI (Cost Per Install)?

    What is CPI (Cost Per Install)?

    What is CPI (Cost Per Install)?CPI, or Cost Per Install, is a digital advertising pricing model where advertisers pay for each installation of their mobile application that occurs directly as a result of their ad campaign. This model particularly popular in mobile app marketing and uses by advertisers to drive app downloads and increase the…

  • What is a Push Advertising?

    What is a Push Advertising?

    Push ads are a powerful tool for engaging users directly on their devices, offering real-time communication, high visibility, and strong conversion potential.