Category: Ad Formats
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What is CPI (Cost Per Install)?
What is CPI (Cost Per Install)?CPI, or Cost Per Install, is a digital advertising pricing model where advertisers pay for each installation of their mobile application that occurs directly as a result of their ad campaign. This model particularly popular in mobile app marketing and uses by advertisers to drive app downloads and increase the…
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What is CPC (Cost Per Click)?
CPC, or Cost Per Click, is a digital advertising pricing model where advertisers pay a fee each time one of their ads is clicked. This model is commonly used in pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Bing Ads, and social media networks such as Facebook, Instagram, and LinkedIn. CPC is an effective…
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What is CPM (Cost Per Mille)?
CPM (Cost Per Mille) a widely used advertising model that focuses on the cost of ad impressions, making it ideal for brand awareness campaigns.
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What is a Push Advertising?
Push ads are a powerful tool for engaging users directly on their devices, offering real-time communication, high visibility, and strong conversion potential.