Manish Gautam
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Ad Tags in Display Advertising: How and Why?
In the ever-evolving digital ecosystem, ad tags in display advertising…
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10 Reasons Why Display Advertising Should Be Part of Your Marketing Strategy
In today’s digital marketing landscape, businesses must leverage multiple advertising…
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The Best Fonts for Display Ads: Enhance Your Visual Appeal
Typography plays a critical role in the effectiveness of display…
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Lookalike Audience Targeting: Expanding Reach with Display Ads
In the world of digital marketing, reaching the right audience…
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Post-Click Optimization: Maximizing Conversions After the Ad Click
Getting users to click on your ad is only half…
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Operating System (OS) Targeting for Maximum Performance
Operating system targeting is a digital advertising strategy that allows…
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Device Targeting For Precision Advertising
Device-specific targeting is a powerful advertising strategy that enables brands…
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Run Your Campaigns with Time Targeting
Time targeting in advertising, also known as dayparting, is a…
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Understanding Revshare Model
The revshare pricing model is a revenue-sharing approach where advertisers…
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Dark Patterns in Digital Ads: Ethical Limits in Advertising
Dark patterns in digital ads refer to deceptive design strategies…
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How to Use Heatmaps for Better Ad Performance
Understanding user behavior is key to maximizing advertising success. One…
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Why User-Generated Content Should Be Part of Your Ads
In a digital landscape filled with polished marketing campaigns, audiences…